From 2009, the most important consumer-goods fair in the second half of the year will once again be staged under the name Tendence – International Frankfurt Autumn Fair. Messe Frankfurt came to this decision in mid-October, following indepth discussions with represen-tatives from trade and industry. In addition, the event will continue to take place at the beginning of July.
Dr. Michael Peters, Member of the Board of Management of Messe Frankfurt GmbH, explained the reasons for this decision: “In these difficult times for the economy, values like trust, security and trans-parency are in increasing demand. We see ourselves as reliable partners for our customers, exhibitors and visitors. By placing special emphasis on the already established name Tendence, we are underscoring the values which define the event and for which it already en-joys the trust of our customers“
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